10 Examples of App Store Preview Videos
In need of some inspiration for app store preview videos for the world of iOS 11? Bookmark or share this page (and our blog!) for inspiration when creating your app’s preview video.
iHeart Radio App Store Preview Video
iHeart Radio’s App Store preview is an excellent example of a new class of preview videos, wherein Apple allows (or does not disapprove) an app to create a near-cinematic marketing experience. iHeart leverages heavy design and animation production effort to build a branded experience that stands out to an impressive degree, and focuses the user’s attention on the handful of key messages that iHeart wants the user to retain. Using an animated device also enables iHeart to control the brand experience fully and change the device color, rather than being forced to let the real device profile be a distraction during the background color changes or lose the screenshot-containing benefit of screenshots-only.
iHeart also ends the video with its core messaging, plus a compelling “it’s free!” message, which likely has a big impact on conversion rate.
