10 Promoted In-App Purchase Icon Examples

Fact: Apple’s new promoted In-App Purchases do not have their own videos or screenshots and have descriptions limited to 45 characters. This means that the promoted IAP icon must play a big role in conveying meaning about what users can get from your IAP. This is made even more important by the ostensibly lower conversion rate of promoted In-App Purchases; ounce-by-ounce, any improvement in conversion rate for promoted In-App Purchases will yield more value than an app download.

To help you on your way in designing promoted IAP icons that convert, here are 10 examples of IAP icons, plus brief commentary on their design.

Not sure where to go next with promoted IAP? Check out our post on How to Optimize Promoted IAPs for more ideas on how to make your Promoted IAP stand out and convert more users into purchasers.

Promoted IAP Icon #1: App in the Air

App in the Air’s promoted IAP icon offers a bit of visual-intent recognition vis-a-vis the globe image in the background. It also uses a circular or cyclical visual representative, depicting the idea of a subscription, which is a nice, subtle touch. Using a number may appeal to users (anecdotally, we have seen numbers help improve conversion rate; numbers can also convey more information), but the number one could be confused for a onetime purchase, a one month’s subscription or something else. The icon also doesn’t relate to the description of the IAP, either.