3 Considerations for Managing ASO A/B Testing

The field of A/B testing (both the testing-first thought process and the actual statistic implementation of test management) has been a highly effective technique in the belts of digital marketers and has helped multitudes tune their assumptions, make continuous improvements and drive stronger positive outcomes.

Yet within A/B testing, there are different sub-sets, each with their own nuances. Managing paid and owned marketing A/B testing for example differs in some specific ways from A/B testing applied to earned marketing, such as app store optimization.

Augment your understanding of the different testing methods and challenges available in the field of App Store Optimization A/B testing strategy by reviewing the following set of considerations.

Consideration #1: The pros and cons of 6 ASO A/B testing alternatives

While there are several alternatives to doing ASO A/B testing, there is no one perfect A/B testing solution. Here are six of the most popular.

True A/B Testing

The following three methods enable randomized, true split-testing and confidence, which is necessary to grant valid test results.

• Google Play Experiments — this is the traditional A/B testing system, available through the Google Play Console. Pros include that it is free and that it provides the ability to test in the app store UX; cons include a lack of…