5 Advanced Apple Search Ads Best Practices
6 min readApr 5, 2017
Are you ready to take your Apple Search Ads knowledge to the next level? Then have a look at these 5 advanced Apple Search Ads best practices, forged through team Incipia’s experiences managing Apple Search Ads campaigns and gaining intimate knowledge of how the Search Ads platform operates.
#1 How to Mitigate Low TTR and CVR (and why)
The number one method by which to mitigate the chances of a low TTR and CVR is to ensure that you have a strong current star rating. Just as having a low star rating will…
