5 Takeaways From the Google Play Console Organic Search Keyword Insights

Interested to learn more about the google play console organic search keyword and explore insights? Read on and stay tuned to Incipia.

#1 Google Play Organic Keyword Insights Should be Used Directionally

While tempting to behold the holy grail and immediately take off on optimizations based on the data, it would be more prudent to begin by assessing the data as one more point in a holistic plan, and to understand the normalcy of organic keyword search insights before making big decisions.

First, much of the search data is hidden within “other,” which is extremely opaque and can potentially hide mid-to-long tail phrases made up of single words, skewing the total contribution margin of individual words; this is especially risky when analyzing by ARPU/retention rate. While extending your date range is one way to peer deeper into “other,” there will remain a good number of words hidden inside of this bucket.

Second, the data is not segmented by country making it difficult to tease out regional trends, especially when considering a shared language between countries. This may be an opportunity for ASO tools to provide some type of NLP mapping for country fit, but this will be an imperfect method and can be a cause for mucking up the accuracy of your regional analysis.

A safe place to start using the google play organic insights data is by recording…