The final installment of the Evolving American Capitalism essay series imagines a set of questions that I believe are essential for our society to most effectively direct our evolution of American Capitalism.
During the process of introspecting on the state of American Capitalism, researching what frameworks already exist that show how American Capitalism is evolving, and lastly exploring how corporations have shown their evolution — and stumbling blocks to evolving American Capitalism, I went from a stage of pessimism, to hope as I saw a cauldron of ideas and actions that have been burbling away for years now.
I loved reading about how companies of all sizes, industries and leadership styles have made a point to integrate societal profit tenants into their operations without regulation, informed by critical events such as the release of the UN’s Sustainable Development Goals, the murder of George Floyd, the shifting demographic sea change of boomers to millennials, and the general scientific consensus on the damage done to the environment by means such as greenhouse gas emissions, deforestation, and excessive water usage. Particularly encouraging was seeing the shining examples of companies who have taken the additional step of rooting societal profit goals directly into their business models and values systems, such as Toms, Seventh Generation, Ecosia, Patagonia, Dr Bronner’s, Etsy, Novozymes, and Airbnb. …
Following part 2 of the Evolving Capitalism essay series, which identified several frameworks for quantifying societal profit, part 3 is a deeper dive into how companies actually apply these guiding principles to their real world operations. I’ll begin by exploring several themes underscoring how companies are generating profits (either reducing cost or raising revenues) for society’s stakeholders who have historically been disadvantaged compared to shareholders. …
Continuing on in my research into how companies are approaching societal profit, I came across an encouraging number of initiatives by American corporations that took of all different shapes, sizes and degrees.
In particular, many of the programs I came across were dated in the wake of the murder of George Floyd in particular. In this time period, many companies produced diversity-focused advertising campaigns, made donations (typically $500k to $1 million) to BLM-related philanthropic causes, reiterated their diversity and inclusion policies, touted their D&I executives, and produced D&I reports. …
Continuing on from part 1, I proceeded to hit the ground researching the current private market approaches exist as alternatives to the traditional, myopic dollar-profit focus. I was exuberant (and a little overwhelmed) at just how many schools of thoughts and concepts that have already been developed, promoted and expanded upon.
It also felt good to be fully engaged in a state of learning again, to leap into a brand new, heretofore unknown and massive bubble of knowledge. To re-initiate the process of shuhari all over again in order to forge a new expertise, evoking this process just as I did to become a go-to resource in my circles for search advertising beginning in 2012, and again, for the mobile app marketing industry as a whole, beginning in 2016. The furthermore thought of possibly being able to carry the fruits of this research on societal profit forward into a new career blossomed vividly in my mind, just as the leaves outside my window as I wrote this second part became emblazoned in the beautiful hues of Autumn. …
For many of us in America who work for — or start — companies, the predominant preoccupation permeating the status quo is:
Growth, and ultimately profit
This multi-part series is my exploration into what I see as an inherent misalignment between what is beneficial for the established capitalist status quo, and what is beneficial for society. In this series I assert and will endeavor to prove that:
For those of you looking for the TLDNR/too long did not read, abridged version (plus some new ideas) of what to do to prepare for iOS 14 and the nerfing of the IDFA via SKAdNetwork, here is a concise list of ideas on how to prepare:
This post is aimed at sharing more perspective on both the strategic and tactical implications of iOS 14 for mobile advertisers.
To learn more about what other people are saying about the iOS 14 IDFA opt-in implications, check out this post with podcasts, Slack groups, posts and documentation from Apple on iOS 14 IDFA opt-out resources.
And if you haven’t yet, click here to take our 7-question survey on iOS 14 (we share the current results below). …
Looking for a good source of information on iOS 14’s Explicit IDFA Opt-In changes?
Get the lowdown from these trusted news sources and stay tuned for upcoming Incipia posts of interpretations and implications on the iOS 14 IDFA matter:
If you haven’t yet, be sure to join these Slack Channels to get the live discussion and ask questions of your own:
Ready to get started expanding your campaigns to advertise to Apple Search Ads Limit Ad Tracking (LAT) users?
Bookmark this post and use our reporting template to help you plan your strategic and tactical approach.
Before clicking this link to our LAT ON reporting methodology, we would recommend reading this full post, and we also want to be clear that our reporting methodology is a work in progress subject to change. We stress that our approach to Apple LAT ON estimations (and this post) is likely to evolve as we continue to work through this problem, and advise that you check back often and join us in conversation in Slack communities and through email (email firstname.lastname@example.org if you have ideas!). …
The new decade is off to the races, and the world of mobile marketing continues to evolve through an never-ending series of headwinds and tailwinds. Here are a few of the tectonic plates underlying trends in the mobile marketing industry that will present challenges or opportunities for strategic planning for marketing teams and their stakeholders.
Potentially one of the biggest and most disruptive tectonic plates churning beneath our feet is that of privacy-first trends.
The ripples of the Cambridge Analytical scandal, years of headline-topping massive data leaks, and rising user concern over the privacy of their data continues to instigate waves of privacy regulatory frameworks in GDPR, COPA, and CCPA with more on the way. These will create more restrictions, costs, risk, and process to scaling and/or driving ROAS from digital advertising. Shutting off Europe was an answer that some advertisers took with GDPR, but the expansion of these frameworks makes this non-viable in 2020 and beyond (not to mention the need to tap into Europe to differentiate from saturated US prices). …