An SEO Study on Google App Packs: Beyond ASO

Understandably so, when it comes to KWO (keyword optimization), the SERP that most ASOs are concerned with is that found within the App Store and Play Store, where the vast majority of most app acquisition activity is centered.

But because every app has a web URL that leads to its store page, apps also index in SEO results. For Android users, Google even allows people to download…