App Store vs Play Store ASO Diagram

The latest in the Incipia content series is a follow-up to the Visual Guide to iOS 11 ASO and the ASO Activities Impact Chart: the App Store vs Play Store ASO Diagram.

Similar to the prior guides the two visuals in the App Store vs Play Store ASO Diagram are designed to help app store marketers working on both iOS and Android apps better understand the differences between the two platforms.

In order to achieve this understanding it is important to view a side-by-side comparison of the UX that both stores provide. With this view app marketers can more easily realize why it’s important not to apply the same approach to both their App Store and Play Store ASO strategies.

To improve your ASO game, consider the learnings summarized below and also bookmark the ASO Activities Impact Chart.

Full App Store vs Play Store ASO Diagram: Search Impression Results Page

Full App Store vs Play Store ASO Diagram: Product Page (iOS) vs Store Listing (Android)

The search impression result page depicts the difference in the UX of the two stores at the keyword search-level. We can see that both stores feature paid and organic results, yet from here the two stores continue into a bifurcated UX in terms of visuals, data, and the appearance of each individual app listing.