Apple Search Ads Study: Impressions, Search Popularity & Relevancy
5 min readDec 5, 2016
As avid app marketers and keyword optimization geeks, one of our biggest passions, beyond achieving stellar results, is cultivating an ever-deeper understanding of ASO and PPC optimization tactics.
So, with a decent amount of search ads performance data on our hands, we decided to take a moment to investigate one hypothesis and a curious question on…