Google Play Feature Graphic Examples

If you’ve been looking for more inspiration since our last post on 7 Feature Graphic examples some time ago, then you’re in luck! Check out this spread of feature graphics with observations and suggestions on A/B tests that these apps could run.

As a brief recap, the feature graphic is a 1024x500 banner that Android apps can show in the Google Play store. The feature graphic can be designed any way you like. Apps which use a video will have their video appear as the feature graphic.

Feature Graphic #1: The Weather Channel

The Weather Channel’s feature graphic offers a visual that is immediately recognizable by users familiar with weather apps, which is the weather radar map. Not only is this a recognizable allude to an important feature of a weather category app, but it is also vivid and attracts the user’s attention (though at this stage, the eye-catching appeal is less important given the user has already chosen to learn more about TWC’s app after clicking in from an earlier impression). Including the icon in the middle of the feature graphic is, in our opinion, a wasted opportunity to either keep the design clean by using the radar map alone, or offer something new to the user (given the same icon is located just below the feature graphic).

Three suggestions on A/B testing this feature graphic image include:

• Add an overlaid 1–3 word caption (key to this would be ensuring it was fully legible on the variable…