iTunes Connect Expansion: App Store Browse, App Store Search & More

Big news from Apple!

Per an iTunes Connect banner notification and Apple’s app analytics page, we learned that Apple has just released some exciting new data points. Per Apple’s banner:

“Now you can learn more about where customers discover your app, including through browsing or searching the App Store, within other apps, or on the web.”

Apple is adding several new data points to its iTunes Connect App Analytics dashboard, in both the metrics and sources sub-tabs within the app analytics view, including:

• App Store Browse — identify how many impressions, product page views, downloads, purchases, sessions, or active devices for your app came from users who tapped for the first time while browsing the featured, categories or top charts sections.
• App Store Search –identify how many impressions, product page views, app units, purchases, sessions, or active devices for your app came from users who tapped for the first time from an App Store search.
• App Referrer — see details on which apps sent your app new product page views, app units, and revenue from links within other apps.

You can also filter by country in the metrics sub-tab by selecting filter > country, and view by > source…