Let’s Talk About Evolving American Capitalism Part 2: Alternative Approaches to a Pure Dollar Profit Motive

Continuing on from part 1, I proceeded to hit the ground researching the current private market approaches exist as alternatives to the traditional, myopic dollar-profit focus. I was exuberant (and a little overwhelmed) at just how many schools of thoughts and concepts that have already been developed, promoted and expanded upon.

It also felt good to be fully engaged in a state of learning again, to leap into a brand new, heretofore unknown and massive bubble of knowledge. To re-initiate the process of shuhari all over again in order to forge a new expertise, evoking this process just as I did to become a go-to resource in my circles for search advertising beginning in 2012, and again, for the mobile app marketing industry as a whole, beginning in 2016. The furthermore thought of possibly being able to carry the fruits of this research on societal profit forward into a new career blossomed vividly in my mind, just as the leaves outside my window as I wrote this second part became emblazoned in the beautiful hues of Autumn. I hope that I am not the only one to whom these feelings of excitement surface, dear reader ;)

Anyhow — while there are many more approaches to societal profit models than I will specifically reference today, if you are curious to discover them yourself, feel free to reference this article by the creator of the Triple Bottom Line, John Elkington.