New Apple Search Ads Features 10.4.17

One year later, Apple has released a dearly needed feature: change history reporting!

By clicking the clock icon you can see:

• The date and time of a change
• The user who made the change
• Activity, which includes a list of change details for each entity changed (but not the before/after status if there are more than one entities changed)
• Ad group name

Also reported via the ASO Stack Slack by Thomasbcn, Apple will be expanding to three new countries (Canada, Mexico and Switzerland), and creating a matching ability for English keywords to match to other languages (e.g. hello may match to hola for Mexico ads).

Updates aside, Apple has not addressed many other requests from the industry, including low-hanging fruit such as:

• Deleting entities
• Advertising IAP
• Providing suggested bids

That’s all for now, folks! Be sure to bookmark our blog, sign up to our email newsletter for new post updates and reach out if you’re interested in working with us.If this seems like too much

Incipia is a mobile app development and marketing agency that builds and markets apps for companies, with a specialty in high-quality, stable app development and keyword-based marketing strategy, such as App Store Optimization and Apple Search Ads. For post topics, feedback or business inquiries please contact us, or send an inquiry to hello@incipia.co.