What KPI To Use For Measuring Mobile Marketing Profitability

This post was written to help bring more clarity to mobile marketers who want to find a KPI for analyzing profitability from marketing campaigns.

In case you haven’t got time to read the whole post, bookmark it and keep this set of steps in mind to ensure your campaigns are in the best shape to run profitably:

1. Start by ensuring you know what time period you want to become profitable within (e.g. 1 year). This is important for giving your calculations a clear goal that can define success/failure.