Why Algorithmic Marketing is a Good Thing for Mobile Marketing

Gabe Kwakyi
5 min readMay 7, 2018

This post is a summary of a presentation by Gabe Kwakyi at the 2018 App Growth Summit event in New York, NY. You can find the slides here. This post is part 1 and focuses on why the age of algorithmic marketing is a good thing for mobile marketers. Part 2 will focus on how to analyze and optimize the success of your marketing campaigns using data.

The age of algorithmic marketing has become mainstream in mobile marketing with the launch of Google UAC; we think this is a good thing.

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Gabe Kwakyi

A curious mind and a passionate personal development coach, specializing in life, career, and business coaching for people in the technology and business fields